A technology team that builds its own products, not just client work.
We're based in Adelaide, South Australia, and work with small and medium businesses across the country — designing websites, building custom software, automating manual work, running digital marketing and keeping IT running.
Most small businesses are underserved by tech.
Too many Australian small businesses end up with a website nobody can find, software that doesn't fit how they work, or IT support that only shows up when something breaks. We started Apex Tech Australia to fix that — one team across web, software, automation, marketing and IT support, instead of five different vendors who don't talk to each other.
It's the same story for startups and founders — most agencies either don't understand early-stage budgets or can't move at startup speed. Having built and launched our own product from scratch, we do both.
We hold ourselves to the same standard we'd want as a client: fixed, written quotes; clear timelines; and support that continues after launch, not just up to it.
We designed, built and run ROOO.
ROOO is a live South Australian rideshare and mobility platform — our own product, not a case study for a client who's since moved on. It won the Flinders NVI Bright Idea Award, and has been featured across Adelaide media including 7NEWS, ABC and Glam Adelaide.
Running our own platform day-to-day means we understand real uptime pressure, real users, and what it actually takes to keep software running — knowledge we bring to every client project.
See the full ROOO case studyAdelaide-based. Australia-wide.
Our office is at 322/392 North Terrace, Adelaide — but almost everything we do runs over video call, phone and email, so our process is identical whether you're around the corner or on the other side of the country.
Fixed, written quotes
You'll know the price and scope before any work begins — no surprise invoices.
Realistic timelines
We'd rather under-promise and deliver on time than the other way around.
Support after launch
Every service includes a path to ongoing support — we're not gone the day the invoice is paid.